Most people know the Four C’s to consider when buying a diamond: Cut, Color, Clarity, and Carat weight. These contribute to a diamond’s grade, quality, and price, and are extremely helpful when buying the right gem!
But during this time of year, there is a fifth C that anyone looking to buy an affordable engagement ring should consider: Christmas and Holiday Deals!
It doesn’t matter if you plan to propose next week amidst a romantic flurry of silent snowfall, or if you want to pop the question six months from now on a sunny summer day. When you propose is not as important as when you buy the ring.
We are in the midst of the holiday season, which means hot cocoa, pumpkin pie; snow covered fields, and most importantly, discounts on diamonds. So now is the time to buy that glistening rock. Here’s how to find the right ring for the right price this holiday season.
Photo by Nicki Spencer
Tips for Finding Affordable Engagement Rings This Holiday Season
Buy the Ring Online – According to an article in the Huffington Post by Joseph Pisani, engagement rings and wedding bands cost 20% less when purchased from an online jeweler than from a walk-in jewelry store. The formula is simple; online retailers have less overhead costs, thus they can afford lower sale price marks on their products, making them one of the best places to buy diamonds during the holidays. If you and your partner are shopping together, this is also a great time to nab affordable wedding rings, too!
Buy From A Retailer With A Good Return Policy – Buying a ring without seeing it in person holding it in your hand and noticing its twinkle is nerve wrecking for many shoppers. That’s why it’s important that the online retailer you purchase your diamond from has a full return policy, just in case the diamond delivered to you doesn’t quite live up to your expectations.
Brilliance.com has a 30-day Money Back Guarantee in which customers can return any purchase for a full-refund. We want you to find the perfect engagement ring for your love.
Photo by Nicki Spencer
Focus On the Cut – Many consider this the most significant of the four C’s. The cut determines the sparkle and shine level of the diamond: a diamond with a good cut is a diamond that winks at your from across the room, shimmering, glistening like fresh snow on the ground. You want that diamond.
Go A Fraction of a Carat Smaller – Maybe you can’t go cheap on the cut, but you have more leeway with the carat. A fraction of a carat can make a huge difference in the cost of a diamond. By going just a small fraction smaller (buying 1.90 carats rather than 2 carats), you can save a lot of money, without sacrificing the look of the diamond.
Make Sure It’s Certified – The two most reliable organizations for certifying gems are the Gemological Institute of America and the American Gem Society. This is just to make sure you’re getting the most bang for your buck.
Custom Make It – Perhaps you or your loved-one already has the perfect ring in mind. Well, if that ring is out of your budget (most often it is some over priced designer ring), you can custom make one that looks exactly like it, but for a price that keeps your bank account happy. Brilliance has a 3-Step Process that makes it easy to customize a ring to give it that extra personal touch.
The holiday season is the most popular time of the year to propose, which means it’s time to start shopping. With these tips in mind, you’ll be able to pop the question to your perfect partner with the perfect ring!