As smart consumers, men and women looking for a less expensive way to buy very expensive loose diamonds would look to pawn shops, jewelry exchanges, and local jewelry retailers. Although offered what seemed to be beautiful diamonds at great prices, many times the consumer would have to trust that the storeowner was supplying them with the color, clarity, and general quality of a diamond that he claimed. Now, certified diamonds are available online at great prices and those consumers are able to make more confident purchasing decisions knowing that the diamond’s quality is certified.
Why choose a certified diamond?
With diamonds that are not certified, consumers must trust the opinion of the seller as to the quality of a diamond. A certified diamond has been inspected and graded by a trained expert gemologist. Diamond grading is conducted using internationally accepted standards; color is generally graded from D-Z, clarity from Flawless – Included, and Polish and Symmetry from Ideal/Excellent – Poor. The evaluation is printed on a diamond certificate, which accompanies the diamond when it is sold.
To ensure an unbiased inspection, make sure that the laboratory that has graded your diamond is a third-party grader that is not affiliated with the seller from whom you are purchasing. (Otherwise, it’s like asking a Toyota dealer to inspect and give a quality rating to their own cars!)
Brilliance is proud to offer over 60,000 certified diamonds of all shapes and sizes for you to choose from. Although we have several trained gemologists on staff, each of our diamonds are certified by one of the world’s leading authorities on diamond certification, including the Gemological Institute of America (GIA), the American Gem Society (AGS), the European Gemology Laboratory (EGL), the International Gemological Institute (IGI), and the Hoge Raad Voor Diamant (HRD). This way, our customers can rest assured knowing that their diamonds are graded by a non-biased third-party laboratory and their diamond certificate is recognized and valued internationally.
For assistance finding the perfect certified diamond, contact a Brilliance diamond and jewelry expert at 866-737-0754.