Diamonds Education

Is Buying Online Any Riskier When Purchasing Diamonds?

security concept

It’s natural for customers to be a little concerned about buying diamonds online. Since diamonds are a hefty purchase, you might be nervous about sending money to an online vendor like Brilliance.com. It all started a few years ago with a major security breach at Target. In the years since, there’s been a new security breach almost every few weeks. Whole Foods, Pizza Hut, Hyatt Hotels… the list keeps growing.

purchasing diamonds

What do all of these establishments have in common? Well, they’re all brick and mortar businesses. Did you know that some circumstances, buying online is actually safer than purchasing diamonds in a store?

We care about your privacy, and we go to every length possible to avoid credit card breaches. Here’s how we ensure our customers financial safety, and why it’s the right decision to purchase your diamond with Brilliance.com:

Before You Pay:

Security Team

Brilliance uses an in-house security team that double-checks to make sure that the owner of the credit card is the same person making the purchase. We’re working hard behind the scenes to make sure every transaction is legitimate. We use multiple metrics to ensure no order is placed without the credit card owner’s consent, including:

  • The location of the buyer’s computer
  • The billing information
  • The shipping information
  • The credit card details (do they match the order details?)
  • And more

While You Pay:

No Pin Numbers Needed

What’s the worst about credit card breaches is that PIN numbers are often compromised for debit customers. This is a problem because most people recycle the same PIN number for other cards. So, not only is the card you used potentially unsafe, but other cards with the same PIN numbers are as well. When you order from Brilliance, we do not require your PIN number, even when you use your debit card. This sensitive piece of information stays with you, without any risk.

purchasing diamonds

After You Pay:

3rd Party Processing

We work hard to keep your information private even after the online diamond buying process is complete. From the CEO to the sales associate, no one has access to customer financial information at any stage of the Brilliance buying process. All of our credit card and payment processing is handled by larger banks and credit services, with sophisticated protection and informational security. These corporations are secured and insured, and they specialize in keeping payment processing private.

purchasing diamonds

The number-one diamond buying advice we can offer is to be safe and only purchase diamonds from vendors you trust. Purchasing diamonds is a big commitment, and it’s one that can leave a bad taste in your mouth if you go with the wrong retailer. With Brilliance, you can rest assured knowing that we treat your private information as if it’s our own.