Diamonds Engagement Rings

Buying Diamonds Online vs. Local Jewelers

Smart Online Shopping

Customers often ask, why should I choose Brilliance? What makes Brilliance so unique and why should I choose Brilliance.com over our local Jewelry retailer? How do I know that I’m getting a quality loose diamond when I can’t see it like I can at a retail store?

To answer these questions, we’ve compiled a list of the top ten reasons why you should buy your diamonds online, as well as the advantages of purchasing with Brilliance.

    1. Price and value for your money. The greatest advantage of buying diamonds online with Brilliance is that our customers save around 40-80% off retail prices. We manufacture all of our jewelry and our diamonds come directly from the source. This means you spend thousands less than you would at a local jewelry retailer and can get more size and quality for your diamond, engagement ring, or jewelry budget.
    1. Expert service. We have expert gemologists on staff that can conduct a visual inspection of any of our diamonds and provide you with a detailed description. Our customer service agents can send you images of most of our diamonds and offer honest guidance to help you make your choice.
    1. Conflict free and certified. All of our online diamonds are 100% natural, conflict-free and most importantly, certified by one of the five most trusted third-party gemological laboratories. Each of our loose diamonds comes with its original gemological certificate.
    1. Free shipping. Enjoy free express shipping on all domestic orders. We also offer convenient options like FedEx® Hold at Location and shipping to an alternate address.
    1. Experience in the diamond industry. Our parent company was established in 1987 as a diamond wholesaler, selling diamonds to retail jewelry stores. With over 20 years of experience in the diamond and jewelry business, we pride ourselves in being one of the top sources for online diamonds, engagement rings, and fine jewelry.
    1. Free cleaning and maintenance. At Brilliance, we offer complimentary cleanings and prong inspections twice a year for as long as you own your product. This unique service, which can cost up to $100 per cleaning at a retail store, helps maintain the luster and longevity of your diamonds and jewelry.
    1. Free gemological appraisal. All orders come with a full Gemological Appraisal reviewed by a Master Gemologist for free – a $150 value. This document states the retail value of your purchase and is required by most insurance companies before they insure your diamonds or jewelry.
    1. A company you can trust. Brilliance is a verified member of the Better Business Bureau with an A+ rating, representing our trusting relationships with our customers and our prompt resolution of any customer complaints. We are also members of Jewelers of America and the Jewelers Board of Trade, organizations that build trust within the diamond and jewelry industry and with customers.
    1. Lifetime warranty and upgrades. We offer a Lifetime Warranty on all rings and jewelry, protecting your purchase against any manufacturing flaws. Our Lifetime Upgrades on all certified diamonds allows you to plan for a larger diamond in the future.
    1. Risk-free return policy. We stand behind each of our products with a 30-day, 100% money-back guarantee and free exchanges. If you’re not absolutely satisfied with your purchase, simply return it for a full refund or exchange, no questions asked. We also offer free ring resizing for 90 days after you purchase your ring.

The Education section of our website in an in-depth online resource, packed with valuable tips, information, and terminology pertaining to diamonds, gems, and fine jewelry. As you shop for jewelry or diamonds, our dedicated staff of experts will guide you through the process with clear, honest diamond buying advice, and ensure that your choice reflects your personal style and preferences. After a secure and stress-free experience, many customers comment that buying diamonds online was better than shopping at any jewelry retailer and that Brilliance is an easy choice for future purchases.