There’s a lot of talk about Facebook, Twitter, Snapchat, and Instagram inside social media marketing circles, but one platform that is often forgotten by marketers is Pinterest. It may come as a surprise that Pinterest drives more revenue per click than Facebook or Twitter, so marketers who aren’t taking advantage of this platform are missing out on a huge opportunity.
There’s no better time to introduce Pinterest into your marketing strategy than during the holidays since shoppers are already on the prowl for the perfect gifts for their loved ones. But once you’ve created your account, how can you ensure your audience sees everything you pin? Here are some tips to increase visibility of your pins this holiday season: