Custom Jewelry

Bedazzling Your Furry Friend: A Look at the Pet Jewelry Industry

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Designer clothes, organic food, plush canopy beds, and the finest diamond necklaces money can buy, all sound like items found in the life of a Beverly Hills Socialite, right? True as that might be, all these products are crafted specifically for our furry, canine and feline companions. According to President and CEO of the American Pet Products Association (APPA), Bob Vetere, Americans spent a record $56-billion on their pets in 2013. While food and veterinary care accounted for about half the total, the “other” category (which includes clothing, jewelry, training, and pet travel) is actually growing the fastest–accounting for over $3-billion of the total amount spent on pets. Vetere says, “people are pampering their pets more than ever and manufacturers and businesses are offering new products, services and opportunities to meet their needs and wants from interactive and innovative toys to dog walking, doggy daycare and pet-friendly hotels, restaurants, and airlines.”

How much is actually spent on pet jewelry? It’s not clear, but if your dog has a taste for only the finest things in life, you could spend over $3-million for a custom collar from I Love Dogs Diamonds’ “La Collection de Bijoux” line. Known as “the world’s most expensive dog collar,” the “Amour, Amour” features 1,600 diamonds totaling 56 carats. While this might weigh down your little pooch, rest assured the supple crocodile leather will be comfortable against her neck.

Not a multi-millionaire? Don’t worry, there are plenty of more affordable options if you still want to bling out your little buddy. Faux pearl necklaces adorned with a crystal-encrusted charm cost under $50, while a little rhinestone-studded leather collar runs about $30. Think these glamorous adornments are only for the ladies? Think again. Several companies specialize in creating a custom rhinestone name or design on a thicker leather collar for a more masculine look.

In today’s society, pets are part of the family. Even in tough economic times, the majority of pet owners admit to managing finances in order to be able to provide for their “four-legged children.” Not only do most pet parents ensure Benji or Mittens has enough food and treats, but they also set aside funds to be able to afford some cute outfits, new toys, or organic snacks. In fact, surveys show that over 80% of pet owners purchase gifts for their animals on special occasions.

If you want to treat your pooch to a one-of-a-kind collar, tiara, or necklace, talk to one of the talented and helpful members of the custom design team at Brilliance.com to add some bling to your Bichon or some sparkle to your Sheltie.