At Brilliance, we like to think that we know a thing or two about getting engaged… After all we have helped thousands of couples choose an engagement ring for the past 22 years.
Our new infographic, “How to Pull off the Perfect Marriage Proposal” for the upcoming engagement and wedding season, takes into account our many years of experience on getting engaged and what happens next. To view a large size version of the infograph please go to the Perfect Marriage Proposal guide on Briliance.com, and don’t forget to share with your friends or significant other (“hint, hint”).

Categories: Education, Engagement, Engagement Rings
Customers often ask, why should I choose Brilliance? What makes Brilliance so unique and why should I choose Brilliance.com over our local Jewelry retailer? How do I know that I’m getting a quality loose diamond when I can’t see it like I can at a retail store?
To answer these questions, we’ve compiled a list of the top ten reasons why you should buy your diamonds online, as well as the advantages of purchasing with Brilliance.
- Price and value for your money. The greatest advantage of buying diamonds online with Brilliance is that our customers save around 40-80% off retail prices. We manufacture all of our jewelry and our diamonds come directly from the source. This means you spend thousands less than you would at a local jewelry retailer and can get more size and quality for your diamond, engagement ring, or jewelry budget.
- Expert service. We have expert gemologists on staff that can conduct a visual inspection of any of our diamonds and provide you with a detailed description. Our customer service agents can send you images of most of our diamonds and offer honest guidance to help you make your choice.
- Conflict free and certified. All of our online diamonds are 100% natural, conflict-free and most importantly, certified by one of the five most trusted third-party gemological laboratories. Each of our loose diamonds comes with its original gemological certificate.
- Free shipping. Enjoy free express shipping on all domestic orders. We also offer convenient options like FedEx® Hold at Location and shipping to an alternate address.
- Experience in the diamond industry. Our parent company was established in 1987 as a diamond wholesaler, selling diamonds to retail jewelry stores. With over 20 years of experience in the diamond and jewelry business, we pride ourselves in being one of the top sources for online diamonds, engagement rings, and fine jewelry.
- Free cleaning and maintenance. At Brilliance, we offer complimentary cleanings and prong inspections twice a year for as long as you own your product. This unique service, which can cost up to $100 per cleaning at a retail store, helps maintain the luster and longevity of your diamonds and jewelry.
- Free gemological appraisal. All orders come with a full Gemological Appraisal reviewed by a Master Gemologist for free – a $150 value. This document states the retail value of your purchase and is required by most insurance companies before they insure your diamonds or jewelry.
- A company you can trust. Brilliance is a verified member of the Better Business Bureau with an A+ rating, representing our trusting relationships with our customers and our prompt resolution of any customer complaints. We are also members of Jewelers of America and the Jewelers Board of Trade, organizations that build trust within the diamond and jewelry industry and with customers.
- Lifetime warranty and upgrades. We offer a Lifetime Warranty on all rings and jewelry, protecting your purchase against any manufacturing flaws. Our Lifetime Upgrades on all certified diamonds allows you to plan for a larger diamond in the future.
- Risk-free return policy. We stand behind each of our products with a 30-day, 100% money-back guarantee and free exchanges. If you’re not absolutely satisfied with your purchase, simply return it for a full refund or exchange, no questions asked. We also offer free ring resizing for 90 days after you purchase your ring.
The Education section of our website in an in-depth online resource, packed with valuable tips, information, and terminology pertaining to diamonds, gems, and fine jewelry. As you shop for jewelry or diamonds, our dedicated staff of experts will guide you through the process with clear, honest advice, and ensure that your choice reflects your personal style and preferences. After a secure and stress-free experience, many customers comment that buying diamonds online was better than shopping at any jewelry retailer and that Brilliance is an easy choice for future purchases.
Categories: Brilliance, Diamonds, Engagement Rings
At Brilliance halo diamond engagement rings have been our most popular and best selling settings this year. Halo, which means a ring or a crown, is an engagement ring style in which diamonds or gems encircle a center loose diamond. Many attribute the halo shape or design to infinite and everlasting love. Halo engagement rings come in many varieties. A popular type of halo setting is where the center stone prongs are raised slightly above the encircled diamonds, which has a more prominent association. Another variation is the bezel-style halo ring setting, where there is no gap between the encrusted diamonds and the center stone. The bezel halo diamond ring is also very popular and elegant.
What draws customers to the halo diamond setting is that it accents your center stone of choice making it appear larger and adds an overall sparkle and fire to the ring. In today’s economy, not many can afford large loose diamonds but with the halo setting you can own a ring that adds the appearance of a large loose diamond without paying thousands of dollars for a larger stone. Another advantage of halo engagement rings is that the diamond’s pavilion, bottom part of the diamond that bridges the girdle to the culet, is visible when viewed from the side. The pavilion is essential to the light performance of the diamond.
Brilliance carries a variety of halo set engagement rings in all types of metals to fit every budget. In addition, we can create any number of settings that feature diamonds or gemstones surrounding the center stone. Round and square are the most popular halo shapes encircling center diamonds, however we can create a Halo engagement ring with any diamond shape. Lastly we can create custom halo engagement rings for those who desire a ring that isn’t found on our website.
Categories: Brilliance, Diamonds, Engagement, Engagement Rings, Jewelry
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