Brilliance

Brilliance.com launches new page on Facebook

We are excited to announce our newly launched page on Facebook. With almost 3,000 likes in the past week we are quickly becoming a place on Facebook to discuss industry news, diamonds, engagement rings, and all types of jewelry. Join the conversation today by going to the Brilliance.com Facebook page!

Share

Categories: Diamonds

No comments | Leave a comment

Kim Kardashian’s Fabulous Wedding

Kim Kardashian Wedding Photo

Unless you’ve been living under a rock, you probably already know that Kim Kardashian married her beau, professional basketball player Kris Humphries, after nine months of being in a relationship together. The wedding was held in a lavish estate at Montecito, California on August 20th and was attended by 450 (or so) close friends of the couple.

Details of the wedding haven’t been incredibly forthcoming, but the E! special on the event entitled “Kim’s Fairytale Wedding: A Kardashian Event”, airing in October, should give the clamoring public all the specifics they’ll ever need on the reality star’s star-studded event.

For those who can’t wait that long, we at Brilliance have scoured the internet for the lowdown: so far, it has been revealed that the beautiful bride wore not one, not two, but three Vera Wang dresses for her nuptials – one for the traditional Christian ceremony presided over by family pastor Joel Johnson, and two for her reception, where guests were treated to food by acclaimed chef Wolfgang Puck and a six-foot tall black and white wedding cake by Hansen Cakes in Los Angeles. It was reported that the couple wanted it to resemble the cake from the Royal Wedding earlier this year, and it alone cost – get this – $15,000!

Among the celebrities who attended were Demi Lovato, Babyface, Mario Lopez, Ryan Seacrest and Lindsay Lohan.

If you missed the buzz about Kim’s jewelry – really, how can anyone miss it? Her engagement ring is a huge sparkler: an emerald-cut 20.5 carat diamond ring set in platinum valued at a cool 2 million dollars –now paired with a diamond eternity band, also set in platinum, estimated to be worth $60,000. During the ceremony, Kim wore a 65-carat diamond headpiece inspired by Audrey Hepburn worth another $2.5 million, and 28-carat diamond earrings worth $5 million. Altogether, Kim wore close to $15 million in blinding bling – all by jewelry designer Lorraine Schwartz.

The over-the-top ceremony reportedly cost something along the lines of 6 to10 million dollars, as no expense was spared for arguably the most popular Kardashian sister. Among the items included in the swag bag given to guests was a pair of flip-flops emblazoned with the couple’s names, a personalized nail polish set by Nicole from OPI, a bottle of Kim’s new fragrance, a scented Voluspa candle, and a gift certificate to a shoe website that Kim co-founded.

See an idea that you want to snag for your own wedding? Don’t forget to check out Brilliance.com for all of your engagement and wedding jewelry needs! We features a wide array of beautiful diamond jewelry, as well as wholesale loose diamonds you can use to create your own pieces. You don’t have to spend millions of dollars to be brilliant – just visit Brilliance.com.

Share

Categories: Diamonds, Jewelry, News

No comments | Leave a comment

4C’s of Diamonds New Infographic!

Understanding how a diamond is evaluated is the first step in making an informed loose diamond buying decision. With that in mind we created an infographic (visual guide) explaining the 4C’s of diamonds to provide a simple overview for first time (and experienced) buyers. Enjoy!

4C's of Diamonds Infographic

Share

Categories: Brilliance, Diamonds, Education

No comments | Leave a comment

We Don’t Drop Ship Loose Diamonds

Drop shipping is a method of delivery in which a customer purchases a product online with a merchant, but the customer receives the product directly from the manufacturer. This method has gained popularity recently, particularly with the advent of online diamond shopping – websites like Bluenile.com or Jamesallen.com use this method extensively to save money on shipping expenses. While this setup can be beneficial to smaller retail shops, internet-only storefronts, and catalogue-based sales, it is quite risky for customers purchasing loose diamonds online.

Many online diamond retailers boast they have 70,000 to 100,000 diamonds in their database, but truthfully, none of those retailers own the diamonds in question, much less have them in stock – or have even seen them. Thus, the quality of the stones cannot be guaranteed. In this scenario, the customer is grossly disadvantaged – some retailers have mistakenly sent loose diamonds that don’t match diamond reports once taken to a gemologist.

Although we now provide all consumers with the highest quality jewelry, engagement rings, and loose diamonds, we originally started out as a diamond wholesaler, selling diamonds to local jewelry retailers. As more consumers began purchasing diamonds online, Brilliance.com was created as a means of offering certified diamonds at the same competitive prices we’d always offered as wholesalers.

At Brilliance we don’t drop ship loose diamonds. Rather we receive every diamond into our offices and keep tight quality control by having each one visually inspected prior to shipment by our Master Gemologists. Customers can browse our selection in a pressure-free, convenient environment online, and can be confident in the quality of their purchase. Additionally, visual inspection can be conducted by our diamond and jewelry experts to verify appearance and quality before a purchase is even made.

Share

Categories: Brilliance, Diamonds

No comments | Leave a comment

An Engagement Proposal to Remember

For over 25 years, Brilliance has been privileged to have a part in our customers’ special occasions, providing stunning jewelry for engagements, marriages, anniversaries, graduations, birthdays, and births.

Occasionally, a satisfied customer shares with us how our jewelry enhanced their proposal or celebration, which makes the hard work and effort that we put into our products well worth it. Last week, we watched a video of a happy customer proposing on stage at a concert with a custom diamond engagement ring from Brilliance.com. The diamond ring, designed by the customer himself, was cast, set, and polished in house by our Master Jewelers. Here is the video for you to enjoy – what a great proposal!

Share

Categories: Brilliance, Custom Jewelry, Diamonds

No comments | Leave a comment

Buying Diamonds Online vs. Local Jewelers

Customers often ask, why should I choose Brilliance? What makes Brilliance so unique and why should I choose Brilliance.com over our local Jewelry retailer? How do I know that I’m getting a quality loose diamond when I can’t see it like I can at a retail store?

To answer these questions, we’ve compiled a list of the top ten reasons why you should buy your diamonds online, as well as the advantages of purchasing with Brilliance.

  1. Price and value for your money. The greatest advantage of buying diamonds online with Brilliance is that our customers save around 40-80% off retail prices. We manufacture all of our jewelry and our diamonds come directly from the source. This means you spend thousands less than you would at a local jewelry retailer and can get more size and quality for your diamond, engagement ring, or jewelry budget.
  2. Expert service. We have expert gemologists on staff that can conduct a visual inspection of any of our diamonds and provide you with a detailed description. Our customer service agents can send you images of most of our diamonds and offer honest guidance to help you make your choice.
  3. Conflict free and certified. All of our online diamonds are 100% natural, conflict-free and most importantly, certified by one of the five most trusted third-party gemological laboratories. Each of our loose diamonds comes with its original gemological certificate.
  4. Free shipping. Enjoy free express shipping on all domestic orders. We also offer convenient options like FedEx® Hold at Location and shipping to an alternate address.
  5. Experience in the diamond industry. Our parent company was established in 1987 as a diamond wholesaler, selling diamonds to retail jewelry stores. With over 20 years of experience in the diamond and jewelry business, we pride ourselves in being one of the top sources for online diamonds, engagement rings, and fine jewelry.
  6. Free cleaning and maintenance. At Brilliance, we offer complimentary cleanings and prong inspections twice a year for as long as you own your product. This unique service, which can cost up to $100 per cleaning at a retail store, helps maintain the luster and longevity of your diamonds and jewelry.
  7. Free gemological appraisal. All orders come with a full Gemological Appraisal reviewed by a Master Gemologist for free – a $150 value. This document states the retail value of your purchase and is required by most insurance companies before they insure your diamonds or jewelry.
  8. A company you can trust. Brilliance is a verified member of the Better Business Bureau with an A+ rating, representing our trusting relationships with our customers and our prompt resolution of any customer complaints. We are also members of Jewelers of America and the Jewelers Board of Trade, organizations that build trust within the diamond and jewelry industry and with customers.
  9. Lifetime warranty and upgrades. We offer a Lifetime Warranty on all rings and jewelry, protecting your purchase against any manufacturing flaws. Our Lifetime Upgrades on all certified diamonds allows you to plan for a larger diamond in the future.
  10. Risk-free return policy. We stand behind each of our products with a 30-day, 100% money-back guarantee and free exchanges. If you’re not absolutely satisfied with your purchase, simply return it for a full refund or exchange, no questions asked. We also offer free ring resizing for 90 days after you purchase your ring.

The Education section of our website in an in-depth online resource, packed with valuable tips, information, and terminology pertaining to diamonds, gems, and fine jewelry. As you shop for jewelry or diamonds, our dedicated staff of experts will guide you through the process with clear, honest advice, and ensure that your choice reflects your personal style and preferences. After a secure and stress-free experience, many customers comment that buying diamonds online was better than shopping at any jewelry retailer and that Brilliance is an easy choice for future purchases.

Share

Categories: Brilliance, Diamonds, Engagement Rings

No comments | Leave a comment

Rare Pink Loose Diamond Sells for $45 Million

A rare pink loose diamond was purchased by jeweler Laurence Graff on November 16, 2010. The “fancy intense pink” diamond weighs 24.78ct. Graff named the pink diamond “The Graff Pink”. Graff paid double for the pink diamond than he did for the blue 35.56ct diamond in 2008, which was named the “Wittelsbach-Graff” diamond. Graff, who competed with four other bidders, shocked everyone when he bid $46,158,674, which is the most anyone has ever bid for diamonds before. Harry Winston last sold the jewel 60 years ago, however the current seller decided to remain nameless. Graff re-cut the blue diamond that he bought in 2008, which stirred much controversy for altering such an exquisite piece. Sotheby’s revealed that there is a small imperfection on the pink diamond, which cannot be seen by the naked eye and may receive clarity grade of “internally flawless” after it’s re-polished. However, it is unknown yet whether Graff will alter the pink diamond as well.

Share

Categories: Diamonds, Gems, News

No comments | Leave a comment

Halo Diamond Engagement Rings

At Brilliance halo diamond engagement rings have been our most popular and best selling settings this year. Halo, which means a ring or a crown, is an engagement ring style in which diamonds or gems encircle a center loose diamond. Many attribute the halo shape or design to infinite and everlasting love. Halo engagement rings come in many varieties. A popular type of halo setting is where the center stone prongs are raised slightly above the encircled diamonds, which has a more prominent association. Another variation is the bezel-style halo ring setting, where there is no gap between the encrusted diamonds and the center stone. The bezel halo diamond ring is also very popular and elegant.

What draws customers to the halo diamond setting is that it accents your center stone of choice making it appear larger and adds an overall sparkle and fire to the ring. In today’s economy, not many can afford large loose diamonds but with the halo setting you can own a ring that adds the appearance of a large loose diamond without paying thousands of dollars for a larger stone. Another advantage of halo engagement rings is that the diamond’s pavilion, bottom part of the diamond that bridges the girdle to the culet, is visible when viewed from the side. The pavilion is essential to the light performance of the diamond.

Brilliance carries a variety of halo set engagement rings in all types of metals to fit every budget. In addition, we can create any number of settings that feature diamonds or gemstones surrounding the center stone. Round and square are the most popular halo shapes encircling center diamonds, however we can create a Halo engagement ring with any diamond shape. Lastly we can create custom halo engagement rings for those who desire a ring that isn’t found on our website.

Share

Categories: Brilliance, Diamonds, Engagement, Engagement Rings, Jewelry

No comments | Leave a comment