Brilliance

Big Red teams up with Brilliance.com

Big Red, Inc. is one of the top ten beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Big Red Zero®, Big Blue®, NuGrape®, and Nesbitt’s ® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red, Inc.’s beverages.

In honor of their 75th Anniversary, Big Red teamed up with us for their honorary diamond sweepstakes. One lucky winner, through a promotion on their Facebook page, got the chance to win a loose diamond from us worth $1,937 to commemorate the year Big Red was established. Over the past two decades, Brilliance has built a reputation as one of the leading retailers of diamond, engagement rings, and find jewelry. Each conflict free diamond is hand-picked by gemologists and is manufactured in the US by master jewelers. We offer thousands of certified diamonds as well as a large selection of fine jewelry and engagement rings.

Big Red's Diamond Sweepstakes

Visit Big Red’s Facebook page to see who the lucky winner is and to participate in their summer long under-the-cap point promotion starting May 14th. Specifically marked anniversary packages of Big Red and Big Red Zero 20 ounce, 2 liter and 12 packs will contain codes with different point values that consumers can redeem for vintage style Big Red memorabilia at BigRedPrizes.com.

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Brilliance Gets Featured on The Huffington Post

Check out the latest Huffington Post article that features our Top 10 Diamond Buying Tips Infographic. To view the feature and share the article please go to The Huffington Post article.

Brilliance on the Huffington Post

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New Infographic: Top 10 Diamond Buying Tips

What do you get when you mix a graphic artist with a Gemologist and a Brilliance.com diamond and jewelry expert? A brand new infographic on how to save money when buying diamonds and jewelry. Check out our latest diamond buying tips infographic (thumbnail version below) and be sure to share with your friends!

Diamond Buy Tips Infographic

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Cushion Brilliant vs. Cushion Modified Brilliant Diamonds

When shopping for cushion diamonds online or at your local jeweler two very important factors need to be considered: the length to width ratio (square vs. slightly rectangular vs. rectangular) and the faceting (cushion brilliant versus cushion modified brilliant). While most customers have a preference as to the overall shape that appeals more to them, many buyers do not understand the differences between the faceting of cushion brilliants and cushion modified brilliants.

Originally, cushion cut diamonds were cut using step facets, where the facets are elongated and placed in rows to simulate a mirrored staircase. Marcel Tolkowsky pioneered the modern round brilliant cut diamond by cutting facets perpendicular instead of horizontal (facets that resemble triangles) and found that this produced more brilliance and fire from the stone. These angles were incorporated into the cushion cut to give it more sparkle while keeping the outline of the diamond the same. Thus the cushion brilliant diamond was born.

Cushion brilliant diamonds have very similar faceting arrangements as round brilliant cut diamonds. The facets in the pavilion of a cushion brilliant extend from the center of the diamond out toward the girdle (outer edge), resembling a star. Cushion brilliants contain larger facets and do not have a “crushed ice” look. Rather, they resemble the appearance of round cut diamonds with a pillow like or cushion shape – which makes them so desirable and popular.

Cushion modified brilliants are a variation on the original cushion brilliant shape. This type of cushion cut contains an extra row of facets just below the girdle, where the facets on the pavilion do not actually reach the girdle, resembling a flower shape. Cushion modified brilliants often have exceptional sparkle reminiscent of the “sparkling water” or “crushed ice” appearance of a well-cut radiant shape diamond. Furthermore, because there isn’t a large demand for this particular cut and cutters save more weight when cutting them from a rough diamond crystal, they are less expensive than traditional cushion brilliant cut diamonds.

A third technique was created by diamond cutters to marry the appeal of the cushion brilliant with the brilliance and scintillation of a cushion modified brilliant. Technically still labeled as cushion modified brilliants, we like to call them hybrid cushion brilliants. These diamonds contain four pavilion facets that extend from the center of the diamond out toward the girdle, like the cushion brilliant, but with modified facets in between them. These additional facets provide more sparkle and fire to the diamond while the top of the diamond still features larger faceting like the brilliant round cut. With this cut, diamond cutters are now able to create cushion cut diamonds that retain the carat weight and appearance of a modified cushion with the look of a classic cushion brilliant.

Below you will find a diagram to help you identify cushion brilliants from cushion modified brilliants. If you are currently shopping for cushion diamonds start your online diamonds search now by going to Brilliance.com or contact a Brilliance.com Gemologist by calling 1-866-737-0754 for assistance.

Cushion Brilliant vs Cushion Modified Brilliant

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Our Jewelry Gets “Pinned” on Pinterest

We are happy to announce that Brilliance.com has joined the Pinterest craze. Our loose diamonds and jewelry products can now be found and shared on our Brilliance.com Pinterest page.

So what is Pinterest? Pinterest in your “virtual pinboard” that helps you organize and share things that you love on the internet. Whether it is a great recipe or your favorite diamond ring, it can be “pinned” and shared through Pinterest. What’s so fun and enjoyable about Pinterest is that in addition to creating your own pin-boards with your favorite products, it also allows you to follow and browse other people’s pin-boards so you can get some fresh new ideas. Now you can plan your dream wedding, browse engagement rings and organize your home all at the same place.

Join the thousands of fans by following us on Pinterest and keeping up-to-date on our latest arrivals and styles as well as our featured loose diamonds, wedding bands, engagement rings, diamond earrings and diamond pendants. Like any of our products? Re-pin them onto your own boards and share them with your friends on Facebook and Twitter.

Brilliance.com on Pinterest

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Victoria Secret 2011 Diamond Treasure Bra

Victoria Secret’s lingerie model, Miranda Kerr, has been selected to wear the 2011 Secret Fantasy Treasure Bra at the Victoria Secret Fashion show which airs November 29th 2011. The Fantasy Bra is adorned with precious jewels and diamonds and is valued at $2.5 million.

This exquisite bra, designed by London Jewelers exclusively for Victoria Secret, contains about 3,400 loose diamonds and precious gems–all handset in 18K white and yellow gold. Two loose diamonds, more than 8 carats each, as well as two yellow diamonds, more than 14 carats each, serve as the bras tassel which hangs down the center. All of the loose diamonds (over 143 carat total weight) and precious gems were handset onto the Victoria Secret Gorgeous Push-Up Bra and took jewelers roughly 500 hours to complete.

The Fantasy Bra will be available for purchase October 21st in the 2011 Victoria Secret Christmas Dreams and Fantasies Catalog.

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Kardashian Wedding Vs. Average Wedding Infograph

There are celebrity weddings and then there are celebrity weddings. On August 20th, Kim and Kris had the wedding of the decade in Montecito, California and spared no expense. Check out our new infograph that compares the average United States wedding cost versus Kim Kardashian’s wedding cost.



Kardashian Wedding Versus Average Wedding

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Design Your Own Earrings at Brilliance

Halo Diamond Earrings

We are thrilled to announce that we have added a “Design Your Own Earrings” option to Brilliance.com. Follow the three steps below to begin designing your own custom diamonds earrings online:

1) Choose Your Style – Brilliance offers many different diamond earring settings in yellow gold, white gold, and platinum to compliment your choice of center diamonds. Our team of diamond and jewelry experts can help you select the setting type that is right for you based upon your budget and choice of diamonds.

2) Select Your Loose Diamonds – Shopping for diamonds sight unseen can be difficult, especially when selecting a matching pair of loose diamonds for earrings. Our trained experts and gemologists are always available to help you find the best matching diamond pair. Rest assured, should you decide to select two matching certified diamonds on your own we will inspect them and make sure they in fact match and are brilliant.

3) Complete Your Earrings -Once you add the loose diamonds and earrings to cart and complete your order our master jewelers will set the diamonds in the earring settings and they will be delivered enclosed in our signature jewelry box. As with any Brilliance purchase, we offer free FedEx shipping and no sales tax outside of the state of Florida. In addition, All of our products are backed by a 30 day money back guarantee, and our jewelry is covered under our Brilliance Care and Maintenance Policy. Lastly, we invite you to send your earrings back up to twice a year for a complimentary cleaning and prong inspecting.

Get started designing your own earrings by choosing a diamond earring setting first and adding two loose diamonds from our online diamond search. Custom diamond earrings compliment any look and make a wonderful gift. Should you need further assistance please contact a Brilliance diamond and jewelry expert at 1-866-737-0754

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