Buying a loose diamond or diamond engagement ring online sight unseen can be unnerving and sometimes downright scary. That is why it is important to research an online retail jeweler before purchasing and check their online reviews written by other shoppers.
While there are many online sites that have reviews on Brilliance.com, Trustpilot is by far our favorite. Trustpilot lets customers post online reviews as well as pictures of their purchased items.
Currently, Brilliance.com is ranked #3 in the category “Jewellery” out of 84 online jewelers and our average rating is 9.2 out of 10 on Trustpilot. View the Brilliance.com reviews on Trustpilot or click here to write a review on any online retailer.
Categories: Brilliance, News
There are celebrity weddings and then there are celebrity weddings. On August 20th, Kim and Kris had the wedding of the decade in Montecito, California and spared no expense. Check out our new infograph that compares the average United States wedding cost versus Kim Kardashian’s wedding cost.
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Categories: Brilliance, Diamonds, News
Understanding how a diamond is evaluated is the first step in making an informed loose diamond buying decision. With that in mind we created an infographic (visual guide) explaining the 4C’s of diamonds to provide a simple overview for first time (and experienced) buyers. Enjoy!
Categories: Brilliance, Diamonds, Education
Brilliance has recently joined the growing number of jewelers and retailers who support the Golden Rules; a set of social, environmental and human rights criteria pushing for more responsible mining of gold and other precious metals. The Golden Rules by Earthworks focuses on the protection of the environment from the impacts of irresponsible mineral and energy development.
Gold-mining, while a lucrative industry, poses a great risk to the environment and may create serious human rights issues, especially in third-world countries where they are abundant. The ecosystem where a mine is located can be severely disrupted by its presence; gold is also traditionally a very dirty metal to mine and process. In addition toxic chemicals are used to extract gold from the earth, which are often dumped into pits and waterways, poisoning the ground and water supply. Ultimately, gold mining damages the quality of life for organisms around the mine, and the damage is often left behind for the host country’s government to clean up after a mine closes.
In Third World countries mining is often coupled with human rights issues. Gold can be mined in very dangerous conditions by workers who have few protections and rights. Moreover, the land in which a mine is situated in is often seized from the indigenous peoples that reside in them, leaving them homeless, with nowhere to go once their native lands are taken from them.
“We’re really glad to be a part of the No Dirty Gold (campaign)”, says Jonathon Ohayon from Brilliance. “We’re always looking for new ways to contribute to society and it’s the right thing to do. A diamond engagement ring symbolizes a future couples’ hopes and dreams. It’s something you build a relationship on and not something that they should feel guilty about.”
“We would like to encourage other diamond and jewelry retailers to join the (No Dirty Gold) campaign as soon as possible,” added Jonathon. “Consumers can also show their support by patronizing businesses which sell ethical and environmentally-conscious jewelry.”
A product of the combined efforts of two organizations, the Mineral Policy Center and the Oil & Gas Accountability Project, the Earthworks organization also seeks to reform government policies, improve corporate practices, influence investment decisions and encourage responsible materials sourcing and consumption through nationwide campaigns such as No Dirty Energy, Recycle My Cell Phone, Save Bristol Bay and Mining Reform Campaign. Click here to visit the Earthworks official website.
Categories: Brilliance, Jewelry, News
Drop shipping is a method of delivery in which a customer purchases a product online with a merchant, but the customer receives the product directly from the manufacturer. This method has gained popularity recently, particularly with the advent of online diamond shopping – websites like Bluenile.com or Jamesallen.com use this method extensively to save money on shipping expenses. While this setup can be beneficial to smaller retail shops, internet-only storefronts, and catalogue-based sales, it is quite risky for customers purchasing loose diamonds online.
Many online diamond retailers boast they have 70,000 to 100,000 diamonds in their database, but truthfully, none of those retailers own the diamonds in question, much less have them in stock – or have even seen them. Thus, the quality of the stones cannot be guaranteed. In this scenario, the customer is grossly disadvantaged – some retailers have mistakenly sent loose diamonds that don’t match diamond reports once taken to a gemologist.
Although we now provide all consumers with the highest quality jewelry, engagement rings, and loose diamonds, we originally started out as a diamond wholesaler, selling diamonds to local jewelry retailers. As more consumers began purchasing diamonds online, Brilliance.com was created as a means of offering certified diamonds at the same competitive prices we’d always offered as wholesalers.
At Brilliance we don’t drop ship loose diamonds. Rather we receive every diamond into our offices and keep tight quality control by having each one visually inspected prior to shipment by our Master Gemologists. Customers can browse our selection in a pressure-free, convenient environment online, and can be confident in the quality of their purchase. Additionally, visual inspection can be conducted by our diamond and jewelry experts to verify appearance and quality before a purchase is even made.
Categories: Brilliance, Diamonds
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