Many of our customers, when they first approach us, are concerned about buying diamonds online. Since diamonds are typically a hefty purchase, they are fearful when sending money to an online vendor like Brilliance.com.
What they find interesting is that in some circumstances buying online is actually safer than purchasing in a store. In light of the recent security breach at Target, we thought this would be a great opportunity to reassure and show our customers how we ensure their financial safety and, ultimately, why they made the right decision when they turned to Brilliance.com to purchase their diamonds. If you are new to Brilliance or are looking to purchase a diamond, welcome and we hope you learn a little about us and our security standards.
Before you pay:
1) Security Team- Brilliance employs an in-house (“ahem Target…”) security team that ensures the owner of the card is the person making the purchase. We protect you, even if you are not aware we are. We use multiple metrics – like the location where the order is being placed, the billing information, the shipping information, the owner information and more – to ensure no order is placed without the owner’s consent.
While you pay:
2) 3rd Party Processing – No one, from the CEO to a Sales Associate, has access to customer financial information. All of our credit card and payment processing is handled by larger banks and credit services with sophisticated protection and informational security. They not only secure your information but are insured and better equipped at keeping your information safe.
After you pay:
3) No Pin Numbers Needed – Perhaps the most harmful effect of the Target security breach was that customers pin numbers were compromised. This is a problem because most people recycle the same pin number for other cards. So, not only is the card you used potentially unsafe, but other cards with the same pin numbers are as well. When you order from Brilliance, we do not require your pin number (even when you use your debit card). This sensitive piece of information stays with you, without any risk.
For more information on all of our security protocols, visit the Secure Shopping page at http://www.brilliance.com/secure-shopping.